The Tribeca Concept

Themed stores and Exquisite Service have always gone hand-in-hand.  J Crew’s decision to convert the old Liquor Store Bar in TriBeCa to a Men’s Shop looks like it’s going to pay off.

We cannot really deem this a “themed store” due to the fact that it was not designed from the ground up to be a retail location.  However, retaining the look and feel of the Liquor Store Bar (a frequented location among NY Gentlemen) whilst catering exclusively to men (a J Crew first) can be viewed as a leap of faith in the new trend of “Brandless Marketing.”

Walking along the outside (and even inside) of this store, one would be hard pressed to find any semblance of the J Crew brand.  The old Liquor Store signs remain intact while the windows are filled with fashionable apparel that cannot be found at any other store (most can’t even be found online).  The exclusivity and curiosity surrounding this outlet are sure to drive in the crowds.

If that isn’t enough, the amount of men’s fashion blogs that are going apeshit over this place will certainly be marketing enough.

Incomparable and Outstanding, we dare say this new store is… EXQUISITE.

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PICTURES | A Continuous Lean

Location Info | J Crew

Articles | Bar Rags / Men.Style.com / Racked / Kempt / UrbanDaddy / The Cut