Archive for Coca-Cola

The Coca-Cola Miscalculation

Posted in Meltdowns with tags , , , , , on 9 February 2009 by claysocha

By miscalculation, we mean FAILURE.  Few products are capable of making the Exquisite Failures of all-time shortlist, but Coca-Cola’s “Dasani” product is definitely one of them.

Many have tried to provide elucidations as to the concept of “Bottled Water.”  Those of us who read Exquisite blogs, partake in gentlemenly activities like Squash, drinking, and general tomfoolery, dine on authentic cuisine, own a three-piece suit, and on more than one occasion have shared a bed with a woman whose net-worth is above 500k, can understand that bottled water is a necessity.  In any dining environment of true substance, one is given the opportunity to indulge in bottled or ‘iced’ water.  The word “Tap” should never be mentioned, as it guilts a guest into choosing the bottle option no matter what.  However, if the bottle option on hand is Dasani, always opt for tap.  Bottled water should be an escape from the city water that comes out of your home sinks; an on-the-go alternative to Brita or Pur water filtration; a handy method of carriage of H2O that can be quickly disposed of before the big meeting at work.  So the necessity of manufacturing water in a bottle is unquestionable; but could anyone simply bring a glass to their kitchen sink, fill it with water, cap it, and sell it?  Of course not.  There are a couple dynamics called taste and quality that actually matter.  Dasani, however, seems to be the exception to this rule.

PUBLIC WATER SOURCE

The above phrase is now listed on all bottles of Pepsi’s Aquafina brand.  Talk about corporate responsibility.  Dasani refuses to write any such thing, yet the contents of each tumid bottle is overloaded with briefly filtered water packed with chemicals and additives for safety.  We would argue that Dasani is known for its bad taste and pointless existence, yet it edges other bottled waters out in exclusive Coca-Cola contract locations and restaurants.  When it is the only water available at  your dining location, are you really going to complain?  Without fresh-brewed iced tea, we are forced to endure the gritty city taste of Dasani.

This picture sums up Dasani’s arete in the world of bottled water and consumer beverages:

Dasani

Dasani

Complete MELTDOWN.

Don’t pay for public tap water in  a bottle, just turn on your sink and save your money.